Emma realizes that being a good Personal Stylist isn’t just about knowledge of styling different body shapes, knowing great clothes brands and latest trends, she believes building a great rapport with her clients is an incredibly rewarding and really important part of her job.
Her journey into personal styling stems from being an avid follower of fashion. Loving clothes, adoring new trends but most of all passionate about style.
“I was often asked by friends to give them style advice and it was a natural progression developing a business from something I loved and already did on a day to day basis. I can’t remember the last time I went to bed not knowing exactly what outfit I would wear the following day!”
Emma’s background is somewhat eclectic! Amongst other things she has worked as a Broadcaster and Traffic and Travel Presenter on Radio, within Strategic Planning in Advertising, as a Marketing Manager in E-commerce and as a PA in the financial and corporate sector. This broad spectrum of industry sectors provides an understanding invaluable when getting to grips with clients needs from a work and lifestyle perspective.
Married to Rory, they have two young girls who share Emma’s passion for fashion! Emma loves juggling family and work life and gets huge satisfaction from both. She knows the time constraints as a working mother and how quite often one can loose ones way when it comes to personal style because of so many demands day to day life dictates. Often it is ones clothes and image which take a back seat and that can have a really negative effect on ones self esteem.
One of Emma’s favourite parts of her job is really getting to know her clients, listening to them, making them feel comfortable and at ease. She feels a sense of humour and a smile is crucial. Thorough and organised she it a stickler for detail and will make sure every session you have with her is efficient and well organised.
Brought up on the west coast of Scotland, Emma has a passion for the outdoors. She loves to keep fit and has competed in several triathlons and well as the London, NY and Paris Marathon. She’s also a qualified Personal Trainer.
Emma is a graduate of the NHJ Style Academy Course. She says, “I love my job, the best part of being a Personal Stylist is seeing how confident and happy my clients are when they feel fabulous in what they’re wearing”.
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